Minerals Make up

 When cosmetic companies first brought their lines of what they called “mineral makeup” to the public in the late ’70s by entrepreneur Diana Ranger, corporations called them radical, and quickly pushed them out of the mainstream market. However, after grinding it out for the last 30 years on infomercials and by word of mouth, mineral makeup is finally getting the public’s attention. Today, it’s in the pages of magazines and at the top of celebrities’ must-have lists. But what is mineral makeup?

What is mineral makeup?   
Mineral make up is suppose to be free from of talc, oils, alcohols, fragrances, dyes, binders, fillers and other preservatives, all potential skin irritants found in traditional make-up.

According to mineral makeup manufacturer Pure + Simple Cosmetics, the minerals themselves, titanium dioxide, zinc oxide and iron oxide mixed with pure pigment offer many skin care benefits. Titanium and zinc are natural anti-inflammatories, so they calm and soothe the skin; titanium dioxide is a natural sunscreen and carries an SPF of 15 to 20; and the minerals won’t support bacteria growth like standard makeup, because the minerals are inert.

Mineral makeup is pure, lacking talc and other fillers; allows the skin to breathe; is a natural sun protector; and can relieve skin problems such as acne, eczema, psoriasis and rosacea. Mineral-based makeup is also gentler on skin

What inside
What goes into mineral make up? Essentially, mineral make up is based on hypo-allergenic loose powder made from these mineral ingredients:

• MICA- has oil absorbing properties, an alternative to talc.
• ZINC OXIDE- offers natural UVA and UVB protection.
• TITANIUM DIOXIDE- has sunscreen and anti- inflammatory properties that can soothe skin problems like acne and rosacea.
• IRON OXIDE- provides colour.

Quick application
Most mineral foundations are four products in one — foundation, concealer, powder and sunscreen. What this means for you is that it’s faster to put on. “Another thing that makes this product so easy,” explains Potrebenko, “is that it can be as simple as possible for the makeup beginner or challenging enough for the makeup artist — it covers every realm. The more you put on, the more colour, coverage and sun protection you get.” While it’s true some women swear by mineral makeup, others find it can look or feel dry or even cakey. If so, manufacturers recommend trying a lighter application of the product, or waiting for your moisturizer to completely absorb before applying. It may be worth trying it out at a makeup counter before buying over the counter. To be continue…

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